The Apple share price fell below the $600 mark for the first time in a quarterly period as the iPhone marker revealed that increased costs with making new costs ill eat into its profits over the Christmas period.
Apple shares momentarily fell as low as $591 on Friday as it’s latest quarterly results failed to meet the expectations of analysts.
Some analysts have since cut their target price for the stock with analysts concerned about the immense production costs Apple face after opting to redesign so many of its products simultaneously.