Following the introduction of a ‘Half Price ISA’ offer, Fidelity believes that it is offering the cheapest stocks and shares ISA on the market. The offer will mean that investors will save £87 should they invest their full ISA allowance into actively-managed funds such as the Invesco Perpetual High Income Fund or Fidelity Special Situations Fund. These funds all have an original Annual Management Charge (AMC) of 1.5%.
News of the promotion came as Fidelity announced its new ‘Guidance Service’ aimed at helping investors select the best option for investing depending on their goals and level of guidance required.
Mark Till, Head of Personal Investing at Fidelity Worldwide Investment, comments: “Having recently conducted research which identified a Guidance Gap where 43 million** people in the UK are either unwilling or unable to access financial advice, we believe there is a very real risk that a large proportion of the UK population will fail to reach their financial goals without additional help. With this huge gap in mind, we have developed a service which we believe has the ability to set savers on the right path towards taking control of their investment and savings decisions. With many years of experience as investors, we have applied the same skill to developing this service.
“The launch of Fidelity’s guidance service is an exciting step towards our aim of becoming the number one provider of guidance to personal investors in the UK. We believe we will be the cheapest ISA provider in the UK this tax year and this offer gives every investor the chance to try this service knowing that they are also saving money.”
James Bateman, Head of Multi Manager & Multi Asset Portfolio Management, at Fidelity Worldwide Investment, comments: “Many investors are comfortable paying for investment advice, but equally there are a large number who are not willing or able to pay, and for those customers we have developed our guidance service which brings the best of Fidelity’s investment heritage to UK personal investors. Leveraging the expertise of Fidelity’s Investment Solutions Group, which manages over £25bn for clients worldwide*****, we have created a range of straightforward options for clients to help them meet their investment goals. From the PathFinder range of funds, a one-fund solution for clients, to HeadStart portfolios and our Select List, we now offer a variety of simple choices for customers with different levels of investment experience and confidence. Each option combines our abilities in selecting the world’s best fund managers – from both within, and outside of, Fidelity – and our skills in timing markets (tactical asset allocation) to deliver a best in class proposition for our UK customers.”