Stockbrokers are reportedly expecting a last minute rush from investors for Direct Line shares as the company floats on the stock market this week.
According to a report from the Guardian, a variety of stockbrokers have seen interest in the shares increase, with some claiming thousands of registrations.
Average investment in Direct Line shares has hit the £3,000 mark, far above the £1,000 minimum.
However, one stockbroker was less enthusiastic about interest in the shares for the insurer – indicating that shares will reach the lower end of the pricing scale and investors could snap them up for a cheaper price during the second tranche of availability.