July 22, 2014

Fidelity officially re brands as Fidelity Worldwide Investment

Global investment manager Fidelity has officially re branded itself as Fidelity Worldwide Investment. The new brand name supersedes the previous one of Fidelity International.

In addition to the name changed, the brand logo has also been refreshed. Fidelity officially revealed the re brand on their website:

“As you will see, we have freshened up our brand identity and changed our name from Fidelity International to Fidelity Worldwide Investment.From time to time all companies give their identity a make-over to keep them in tune with the requirements of the market place and their customers.There is no change though to our research-driven approach to stock and bond selection across investment markets worldwide; and no change to the high standard of service which we aim to provide on every occasion.”

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