Appropriate access to finance is key to an enterprising region. Entrepreneurs need it to start new businesses and existing businesses need it to realise opportunities for growth. While the private sector will always dominate in providing finance, there are still some market failures. It is where these occur that Advantage West Midlands can help in developing new financial products, lubricating market activities and making businesses more prepared for using external finance. Following research it became evident that there were gaps in the supply of specific types and amounts of finance in the region and that some businesses need help to improve their awareness of and access to existing forms of finance available.