LBA investors in line for significant medium term return following completion of Brandwatch’s $6m round

20 March 2012

Brighton based social media monitoring speciliast, Brandwatch has raised $6m from Nauta Capital and current shareholders, including PR distribution company Gorkana Group. LBA investors hold a significant minority stake in the company, having invested over £450k, including an investment of £42k by the LBA EIS tracker 2 fund, between 2006 and 2007. As a result of this latest funding round, LBA investors now have a mark up exceeding 6x return on their initial investment.

Brandwatch’s system reads and summarizes what’s being said on the web about brands, people and products against defined keywords. The brands can then respond and also analyze trends, campaigns and competitors. This funding round will enable Brandwatch to expand further in the U.S, EMEA, Latin America and South East Asia. The company currently has 300 companies using its technology, including global companies like HSBC, DDB, Ipsos and Mediacom and has offices in New York and Germany.

Giles Palmer, Brandwatch CEO, comments, “We started as a small bunch of geeks that lived by the sea with a passion for technology and innovation. Today we are a bigger bunch with bigger aspirations, and now not everyone is a geek. The funding means we can focus on leading the market with innovative products and hire more of the right people to join our team and build on the small success we have already achieved” 

Anthony Clarke, Managing Director of London Business Angels, comments, “I am delighted to see a company which received significant investment from LBA investors in the past perform so well. This latest funding round should now help to accelerate the company’s growth trajectory and generate further significant value for existing LBA shareholders. My congratulations to Giles and his team for building a great British company which is now poised for explosive growth.”

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